SoVibe is Shane Martindale. A wanna-be adventurer, exploring personalization, blogging, social media marketing, social media optimization, self-expression with a passion for openness, innovation and community. I write about marketing, ideas, social collaboration and random thoughts about whatever seems relevant or interesting.

My goal is to ignite people’s interest and generate buzz, by uncovering and creating effective conversational marketing that will engage businesses and their customers and take marketing to a whole new level.

I currently work as the Online Buzz Marketing Manager for XanGo. Based in Utah, XanGo is privately owned and powered by a global network of over 1,000,000 independent distributors. XanGo, LLC is the first company to market a premium mangosteen beverage, XanGo® Juice, to consumers worldwide. A delicious daily dietary supplement, XanGo Juice harnesses the nutritional attributes of the whole mangosteen fruit through a proprietary formula.


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